About Us


InsuranceFactory.com is a trading name of ASA Broking Ltd – part of the Markerstudy Group. Based in central Birmingham, the InsuranceFactory.com team have a wealth of broker experience and we understand the importance of delivering excellent customer service. Because we specialise in car insurance, we are able to bring together an expert understanding of the car insurance market and strong relationships with insurers to deliver competitive prices and comprehensive products to match the needs of our customers.

We also give you the chance to lower your car insurance by up to 30%* with our Driver Attitude Test. We’ve worked with one of the UK’s leading psychologists to develop a unique method of measuring the nations driving attitudes and rewarding better drivers with better discounts!

Most Insurance companies treat everyone the same and as such the better drivers are being penalised for other people’s mistakes. At InsuranceFactory.com we reward better drivers with additional savings on top of any discounts they may already have naturally qualified for.

Based on the answers you provide, you could qualify for an additional discount of up to 30%*. The test will evaluate your attitude to driving in different road and weather conditions, as well as your approach to various traffic and general driving situations. Plus, it will only take you 2 minutes to complete so what have you got to lose?

Take the test now and see how much your Driving Attitude will save you!